Board Game Design
Design of a board game that signals exclusivity, play and lifestyle at the same time. Focus on a ’clean’ design line; making the products appear timeless compared to other board games.
A Bezzerwizzer board game should be a game that you want to leave out the same way as you would a coffee table book. The Bezzerwizzer brand should signal good taste, an inquisitive mind and entertainment.
A hand crafted publication. A coffee table book focusing on the stories behind some of the world most spectacular products and brands. The publication is in it production and carefully selected material and suppliers a tribute to the craftsmanship of offset printing, bookbinding and leather production.
The goal of the campaign was to create brand awareness, with focus on GROHE’s core values (design, technology, quality and sustainability).
Products and communication is very similar to competitor’s.
Position and differentiate GROHE as a lifestyle brand, an expert on
design, technology, quality and sustainability, that can inform and inspire through storytelling and story doing with focus on GROHE’s core values.
360⁰ consumer targeted campaign (marketing, SoMe and PR), which
involved paid, earned and owned channels of communication, to engage GROHE’s key stakeholders: Bloggers, news and lifestyle media, consumers and organizations associated with sustainability and design in Denmark. E.g. GROHE sponsored and participated in Copenhagen Fashion Week with GROHE BLUE HOME, a state-of- the-art faucet, which filters, cools and adds gentle bobbles to create the most sustainable water solution for the home and the participants at CFW: Tap
water straight from the Danish underground.
Copenhagen School of Technical Education needed a campaign that communicated the schools view on smoking.
No smoker in the target group is open to advice or pointing fingers.
Posters communicating in a hart felt and funny way that smoking is not allowed on the premises without dissing the smokers. Making fun of the tobacco companys products.
For the ordinary (blonde) women accomplishing extraordinary things highlighting the product quality (hair strand becomes 7 x stronger) linking it to the athletically, politically, socially, and culturally active women of all ages with blonde hair, who build their strength/muscles to e.g. complete an Ironman or pass a bill.
Strength: Inside - out
Online and offline campaign.
Design label and logo for organic Indian sauces
The creation of a complete design universe to ensure differentiation from competitors. The design targeted at an exclusive and quality-conscious group of consumers. The solution also includes the opportunity to expand the product portfolio.